About the Writer

My name is Kara Alloway and I love all things fashion, beauty, travel and health related. I have seen it from both sides, as a journalist working on the inside for a magazine in L.A., and as a mom, wife, traveller and shopper. This is a space where I will go behind the scenes, interview insiders, covet the collectables, talk about trends, monitor must-haves, and search out scoops. It will never be boring, always witty, and totally informative because life ought to be a balance of sparkles and feathers and newsprint.