Chrissy Tiegen, January Jones and Alexa Chung demonstrate the #sheetmaskselfie

It’s a very on-point look to post on your Instagram account according to the queens of social media like Alexa Chung, Katy Perry, Victoria Beckham and Chrissy Tiegen. I’m talking sheet masks (#sheetmaskselfie). If you’re anything like me, you are in prime hibernation mode this month, so it’s a great time to connect with your inner Leatherface, Jason Voorhees, Hannibal Lecter (pick your horror hero) and try one out. Just be sure to wait till your significant other is fast asleep…we had a week of night terrors in our home when I forgot to do so.

This is a trend that hails from the shores of South Korea, the “Seouls” who brought us BB cream several years back. They really have the next-big-thing-in-beauty niche sewn up. And whereas securing a good sheet mask once involved a trip to Koreatown for some marinated short ribs and a trip to the beauty supply, today major beauty brands are launching their own version of the sheet mask.
Unlike clay masks of my teenage years, which were washed off after the time-allotted treatment, a sheet mask is not washed off. Imagine a paper like cloth (with holes cut out for eyes and nostrils to negate panic attacks) soaked with beautifying serum that you place on your cleansed face for a 20 minute duration and then remove sans the post-mask scrub. The point of the cloth is to form a barrier to prevent product evaporation so the decadent formulations can genuinely interact with your skin. What I really love is that the extra serum in the pouch can be massaged onto your neck, chest and hands or even your face after you remove the mask.

My three current favorites are:

Lancer’s Lift and Plump Sheet Mask (which is the exact same sheet mask used in Dr. Lancer’s Red Carpet Flash Facial in his Beverly Hills clinic where he treats clients like BeyoncĂ©, Ryan Seacrest and Scarlett Johansson)

Indeed Labs Hydraluron Mask (best bang for your buck here at $20/treatment and my skin was husband-comment noticeably plumped and glassy)

SK-II Facial Treatment Mask (the choice of magazine editors and private jetters like Mrs John Legend)

Amore Pacific Luminous Effect Brightening Masque (the company is considered to be the gold standard in beauty research and development employing over 500 researchers and chemists from around the globe to try and test new ideas. Lea Michelle is a rumoured fan of the brand.)

Joining the fun in Lancer’s Lift and Plump Sheet Mask

Coming in at an average of $60 per treatment they are an investment. But if your face is feeling as dull and lacklustre as the February skies in Toronto…they are the ideal skin plateau ransacker and are guaranteed to liven up an over-foodied Instagram feed.

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